How to Personalize a Formal Speech

Sometimes when people give keynote speeches, commencement addresses, or conference talks to large audiences, the presenter’s delivery can sound too formal or rehearsed. The speech may sound great on paper, but when it’s delivered in real time, it’s missing that personal connection. The wonderful nuances of a speaker’s voice, that normally occur during conversations, are replaced with a formal tone. This often happens when people are speaking to large groups. It can be harder to have that personal connection, when the speaker feels overwhelmed by hundreds of people in a room.

That’s why, when a speaker’s delivery sounds too ‘generic’, I recommend thinking about a specific person, or small group of individuals, and imagine talking directly to them. The larger the group, the more important this is. Having an individual in mind allows the speaker to have a conversation with someone in particular, instead of reciting a speech to bodies in a room. It allows the presenter to personalize their delivery.

Actors who record for voice overs do this all the time. When an actor records for a commercial, they think about someone that they are talking to. Even though they are recording alone in a small soundproof booth, they pick out someone specific and imagine having a conversation with them. That’s why commercials, animated films, and podcasts feel so personal. The speaker is connecting to someone, which allows the audience to connect with them.

So when you are crafting and delivering a large speech, imagine someone who needs this information. Talk to them. Don’t think of the large mass of people in front of you. Think of someone specific. It can even be different people during different moments of your talk. Then instead of sounding generic, your speech will feel authentic, and sound like the real you.

Author: Bri McWhorter
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