A lot of things go into making a presentation memorable. The slides have to be designed well, the content has to be engaging and the presenter has to seem confident in front of a crowd.
However, there is one main ingredient that many people overlook when putting together a captivating presentation — their personality.
I see it all the time. As a presentation coach I work with people from marketing to engineering to humanities. No matter their backgrounds, people want to seem professional. This is important, but that goal can often be taken too far. People will still take you seriously and see you as a professional if you bring your personality to a presentation. Personality adds flavor, it grabs the audience’s attention. It makes your speech more authentic, and therefore, more engaging.
If you and a colleague are given the same topic, the same script and same slides — there should be a noticeable difference in your presentation.
If you are having a hard time bringing your personality into a presentation, here are things to keep in mind:
Giving a speech can be nerve-wracking and many people physically tense up during a presentation. Try to relax. Breathe before you start. The audience can’t get a sense of you if you are too tense.
2. Add in Vocal Variety
In real life, when you are talking to people, your vocal tone naturally shifts. For example, when you really want to stress something, your pitch changes and you pause for effect. You might switch up the pace of your speech to add in momentum. However, many people lose this variety during speeches. Let your voice sound like it does in real life. Don’t fall into the “professional monotone” trap.
3. Have Fun
When you are having fun, your real personality comes out. Smile before you begin. Show the audience you want to be in front of them. Enjoy sharing your story with the audience. If you look like you are having fun, the audience will want to join you on your journey.
Remember, if you aren't memorable — your ideas won't be either. Let your personality shine throughout your presentation so your audience can feel connected to you and your ideas.
Bri McWhorter is the Founder and CEO of Activate to Captivate.