Data is important. Unfortunately, data presentations are often hard for audiences because after looking at a few graphs, details start to blur together and it is hard to recall specifics. However, there is a powerful technique you can rely on to make your data presentations more impactful — tell the backstory.
People love backstories. They love to find out what happened behind the scenes. It’s exciting to get to see the secret behind the final product. This can include the journey, what hurdles you had to overcome, the people involved, etc.
To be clear, a long backstory behind every graph is not a good idea. People don’t want to sit through a long presentation if they don’t have to. The trick is to adjust how to introduce your graph that adds in a few specifics to make the data real, to tell the story about why you are presenting it.
For example, instead of saying, “This graph shows…”
You could say:
“I remember reading an article that got me thinking about x and y so we decided to investigate those numbers. We discovered that...”
“We were in a meeting when Kyle originally had the idea to run an experiment comparing the specifics of x and y. After looking at that data, we noticed that…” or
“When I first saw this graph, what piqued my interest was how…”
By simply adding in a few sentences that introduce a location, person, or feeling, it makes the details more impactful and therefore, easier to remember.
Next time you present data, think about what happened that caused you to seek out that information in the first place.
Bri McWhorter is the Founder and CEO of Activate to Captivate.