Death by Laser (Pointer)
Laser pointers have become a primary tool for presenters. While their original function was to help the audience follow a presentation and absorb content, they have started having the opposite effect.
Most presenters end up performing what I call the “laser dance”. This is when they circle (over and over) a word, a bullet point or a section on a graph. It is very hard for the human eye to follow a small dot moving at an erratic rate. It is almost like trying to track a fly in a room. It is unsettling and starts to make you feel anxious. An audience shouldn’t spend their energy trying to track a small dot. They should be focusing on the content the presenter wanted to highlight.
Using a laser also causes the presenter to face the screen rather than facing the audience. The screen becomes more important than the people listening to the talk. An audience can sense this, and starts to disconnect with the speaker, and therefore doesn’t listen to the content.
Instead of using a laser, use animations. Try animating a circle around the part you want me to focus on. Or, block out the other part of a graph you don’t want me to see. You can also try bolding a section of text you want me to see.
By utilizing animations, all a presenter has to do is push the advance button on a clicker. They can face their audience and make it easy for the audience to focus on a particular area of the slide. This helps the speaker effectively communicate with their audience.
Bri McWhorter is the Founder and CEO of Activate to Captivate.