The words and phrases people use in presentations are incredibly important. As a presenter (whether it’s online or in-person) you want to create a strong connection with your audience. However, I’ve seen many presenters use certain phrases that, while common, can actually create a divide between the speaker and their audience. Here are three suggestions to keep in mind:
1. Change “As I’ve said before” to “Since”
“As I’ve said before” can sometimes come off as patronizing. It suggests that the listener should’ve been paying better attention. By switching this phrase with “Since”, it helps remind the listener of previous information, but in a supportive and conversational way.
2. Change “As you can see” to “We saw”
What if the audience can’t see what you’re saying? Perhaps their screen is too small. Or, maybe the image you’re pointing out is complex and the information you’re describing doesn’t immediately stand out. When presenters use this phrase, if the audience can’t easily “see” what you’re saying, then they will think, “No, I can’t”. This can disconnect the speaker from their audience. Instead, change the phrase to “We saw”. Then a listener can think, “Oh, I didn’t notice that, great to know.” Or, they may think, “Yes, I see that too.” By simply switching a few words, you can keep the audience on your side.
3. Change “For those of you who don’t know” to “It’s been shown”
This phrase highlights a knowledge gap between the presenter and their audience. By switching the phrase to “It’s been shown”, you keep everyone in the conversation. If they did know the information previously, they will think, “Yes, I knew that.” If they didn’t know it before they will think, “Oh, that’s interesting.” By switching up this phrase, you can bring people together no matter what knowledge they walk into the presentation with.
By changing a few simple phrases, you can be a more effective speaker and create a stronger connection with your audience.
Bri McWhorter is the Founder and CEO of Activate to Captivate.