Many people start their presentations by asking a question. They believe it is an effective way to engage their audience. While I understand the reason behind asking a question, I’ve also seen this tactic go very wrong. Here are three things to consider before asking a question in your presentation:
1. What if you get an answer you don’t want?
I once went to a talk where the speaker started by asking, “How many people have ever heard of “x” subject before?” Everyone in the room raised their hand. Then, she continued by saying, “Oh, well let’s pretend you haven’t” and then gave a 40 minute talk. This speaker had probably been told that opening a talk with a question is a great way to start. However, it is critical to realize that you may get a response that you don’t want. If a response to your question could unravel your talk, I wouldn’t ask it.
2. Is this rhetorical?
It’s very common for people to ask rhetorical questions in their talks. For example, I often hear people say, “Why did we do this?” and then immediately proceed to answer their own question. While there isn’t anything wrong with this, it’s important to note that your audience will start expecting you to answer your own questions. Then after your talk, if you ask them a question, you might not get anyone to speak up. That’s because you’ve set up an expectation that you will be asking rhetorical questions. Instead, rephrase your question into a statement like, “We did this because...” It’s a much more direct transition into the next part of your talk.
3. Do you need the answer?
I’ve been to many talks where the speaker asks a question, but doesn’t actually need the information. An audience can tell when you are just asking a question for the sake of asking it, versus asking a question and appreciating the response. This is why I recommend only asking a question if you need and value the information the answer can give you.
If you ask a question in a presentation, make sure the information you receive is critical and necessary. Otherwise, rephrase your questions as statements. It will help elevate the quality of your talk.
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Bri McWhorter is the Founder and CEO of Activate to Captivate.