Tips for Engaging Resource Presentations

People often find themselves giving resource-heavy presentations. These presentations are incredibly important, whether you’re leading a campus orientation, onboarding new employees, or sharing a new administrative process with a group. However, with an information-rich session, it can be harder for speakers to keep their audience engaged. If you’re going to be sharing a resource presentation, I recommend keeping these tips in mind:

1. Animate as you go
When you reveal a slide and a long list of information appears, it might be visually overwhelming for your audience. When presented with a long list, most people will read ahead and just look at the last message. Then, by the time you get to that point, people aren’t actively listening. It’s easier to keep an audience’s attention if you animate the information as you share it. Plus, since people have short attention spans, it can help folks stay engaged if something changes about every minute.

2. Variety of visuals
Most people use bullet points to list out resources. Unfortunately, when numerous slides look similar, it’s harder for an audience to recall the information later on. Instead, I recommend having the visual match the type of information you’re sharing. For example, if you have a list of campus resources, instead of putting the specifics in bullet points, have a map of the campus with images of each building. Or, if you are sharing important contacts within a company, have profile pictures with each of the department representatives. If you are talking about a timeline, use an image of a path and map out various time points to be aware of. It’s easier for people to recall information when visuals are used.

3. Share stories
If you are going to be talking about a process, I recommend sharing a story of how a process works.

For example, instead of:
You go here to file a travel summary document. You can use this for budget approvals for conferences and other work trip costs.

I recommend:
Many people will be traveling to conferences this year. So let’s pretend you’re booking a trip to New York. First, you will need to file a travel summary document to get budget approval. To do that you’ll go to this site to access a travel summary document. Then, you will upload your expected costs here. Then you submit it for approval.

It’s even better if you can use images of the sites/buttons/forms on your slide as you share your example. Then, when folks find themselves in these situations, they will recognize the documents and process.

Resource presentations are important, that’s why you want to do everything you can to captivate people’s attention. If you animate as you go, use a variety of visuals, and add in stories you make it easier for your audience to retain the information.

Author: Bri McWhorter